Content Editor & SEO Professional · Pakistan

Words that work. Stories that stay.

I edit content and handle onsite SEO for publishers and brands who want their writing to actually reach people — and keep them reading. I work remotely, I love what I do, and I bring genuine editorial care to every piece I touch.

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About

A little about me

Portrait of Lubna Ali KhanI'm Lubna. I'm a content editor and SEO professional based in Pakistan, and I've spent the better part of the last six years helping writers say what they actually mean and helping websites show up for the people searching for them.

I came to this work through a genuine love of reading. Books have always been my thing, the kind you finish and sit with for a while. That habit of paying close attention to how a piece of writing is put together turned out to be pretty useful professionally.

Outside of work I'm usually in the garden, which is my favourite way to slow down. I go for long walks, train regularly, and spend quiet evenings with poetry and philosophy. My pets are a constant source of company and chaos. If something has soil on it or fur on it, I'm probably involved.

Content Editing Onsite SEO Editorial Strategy Keyword Research Long-Form Writing Content Audits
The best SEO is just good writing. Content that earns its ranking by being genuinely useful is the only kind worth making.
Lubna Ali Khan

What I Do

Services

01

Content Editing

I work through the structure, the flow and the individual sentences. The goal is always to make the piece clearer and more readable without making it sound like someone else wrote it.

02

Onsite SEO

Titles, meta descriptions, heading structure, internal links and keyword placement. The unglamorous stuff that actually determines whether anyone finds your content in the first place.

03

Content Strategy

Figuring out what to write, when to write it and why. I help teams build editorial systems that make sense for their audience and hold up over time.

04

Keyword Research

Finding out what your readers are actually searching for and making sure your content answers those questions well. Volume matters less to me than intent.

05

Content Audits

Going through existing content to work out what is pulling its weight, what needs updating and what should probably be retired. Honest assessments only.

06

Long-Form Writing

Guides, features, explainers and evergreen pieces. Writing that takes a real position and gives readers something worth their time.

Stack

What I reach for

CMS & SEO

WordPress Rank Math Detailed SEO Extension

AI

ChatGPT Claude Gemini

Design

Photoshop CorelDRAW

Collaboration

Slack Notion

Deployment

Vercel Netlify

Experience

Where I work

Content Editing
Current
Content Editor Faisal Khan LLC  ·  Remote  ·  United States I work as a content editor on the team at Faisal Khan LLC, a US-based company. My work involves editing articles and written content for clarity, structure and accuracy, making sure the writing is tight and the information is sound before anything goes live.

Credentials

Trained, certified, kept current

Education

Where it started

CECOS University

BBA (Hons)

Cecos University

Bachelor of Business Administration, coursework spanning marketing, management and communications, the foundations I carry into every brief.

Insights

Thinking out loud

2026 Trends AI Search
01

SEO Has Evolved. Have You?

The four acronyms everyone is arguing about: GEO, AEO, AIO and SXO, and what each one actually means for visibility.

View infographic →
SEO Fundamentals On-Page SEO
02

Content + Context = Rankings

Why ranking now takes both: content that answers the question and context that proves you are the source to trust.

View infographic →
Digital Visibility 2026
03

SEO vs AEO vs GEO

Know the difference: search visibility in 2026 spans traditional rankings, AI overviews, and generative citations.

View infographic → SEO Is Farming infographic
SEO Strategy Patience
04

SEO Is Farming

Why SEO works like farming: you plant, you nurture, and the results compound over time.

View infographic → Start Small, Build Authority, Grow Big infographic
Authority Growth
05

Start Small, Build Authority, Grow Big

How to build topical authority step by step until search engines trust your site.

View infographic → Seed Keywords infographic
Keyword Research SEO Basics
06

Seed Keywords

Where every SEO strategy begins: finding the seed keywords your content grows from.

View infographic → The Ideation Process infographic
Content Strategy Ideation
07

The Ideation Process

A simple framework for turning a blank page into content ideas worth writing.

View infographic → Educate First, Convert Second infographic
Content Marketing Trust
08

Educate First, Convert Second

Why teaching your audience earns the trust that conversions are built on.

View infographic → Connections and Relationships infographic
Content Marketing Audience
09

Connections & Relationships

Good content marketing is built on real connections, not just clicks.

View infographic → Content Fatigue infographic
Content Strategy Engagement
10

Content Fatigue

Spotting the signs of content fatigue and what to do before your audience tunes out.

View infographic → Ideas Are Combinations infographic
Creativity Ideation
11

Ideas Are Combinations

An idea is nothing more than a new combination of old elements.

View infographic → Content Marketing: Why, How, Who infographic
Content Marketing Strategy
12

Why, How & Who

The three questions every content marketing strategy has to answer.

View infographic → SEO Is Dead infographic
SEO Trends 2026
13

SEO Is Dead?

Said every year since 2003. Why SEO keeps evolving instead of dying.

View infographic → Storytelling in Content Marketing infographic
Storytelling Content Marketing
14

Storytelling in Content Marketing

How narrative turns ordinary content into something people remember and share.

View infographic → Content Marketing: Two Publishing Choices infographic
Publishing Content Marketing
15

Your Two Publishing Choices

Every content team faces the same fork in the road. Here is how to choose.

View infographic → Modern SEO infographic
AI Search 2026
16

Modern SEO

SEO, AEO, GEO and AIO: the four pillars of visibility in modern search.

View infographic → Search Engines Are Not Your Customers infographic
SEO Philosophy Audience
17

People, Not Search Engines

Search engines are not your customers. Write for the people behind the queries.

View infographic → Featured Snippets infographic
On-Page SEO Position Zero
18

Featured Snippets

What it takes to win the featured snippet and the position-zero spot.

View infographic →

Life Outside Work

What keeps me going

What I do in my off time… Take a lookClose↓
🌿

Gardening

My garden is where I do my best thinking. There is something about tending to plants that resets everything. I grow whatever will survive me.

📚

Reading

Always in the middle of at least two books. Reading is honestly what made me a better editor. You learn what good writing feels like by spending time with a lot of it.

🐾

Pet Lover

My pets are a big part of my day. They are terrible at respecting deadlines but very good at everything else.

🚶

Walking

Long walks are where I work through problems. Some of my best editing decisions have happened somewhere between the first and fourth kilometre.

💪

Weight Training

I train regularly. It keeps me focused and honestly makes me a more patient person, which is useful in every part of life, editing included.

🥋

Taekwondo

Taekwondo taught me discipline before anything else did. The practice of showing up, drilling the basics and respecting the process has shaped how I approach my work too.

✍️

Poetry

Writing poetry is how I process the things that don't fit neatly into an article. It keeps my relationship with language honest, precise where it needs to be, open where it doesn't.

🔍

Philosophy

I read philosophy the way other people read thrillers. The questions interest me more than the answers. It has made me a better thinker and, I think, a more careful editor.

🍳

Cooking

Cooking is where I experiment without consequences. I approach a recipe the way I approach a brief: understand it first, then decide what it actually needs. The kitchen is where I unwind.

Contact

Let's work together

I take on remote editorial and SEO work year round. If you have a content problem you are trying to solve, I am happy to talk through it.

Location Pakistan. Remote worldwide.
Email lubnairfan98@gmail.com
LinkedIn linkedin.com/in/lubnaalikhan
Availability Open to new projects