Digital Visibility
SEO vs AEO vs GEO
It's easy to use SEO, AEO and GEO interchangeably — but they describe three different ways your content gets found. This infographic puts them side by side so you can see where each one fits.
Three arenas, one strategy
SEO (Search Engine Optimization) is classic search — ranking in Google's results for the queries your audience types.
AEO (Answer Engine Optimization) is about answer engines: featured snippets, voice answers and Google's AI Overviews, all built on strong E-E-A-T signals like author credentials and cited sources.
GEO (Generative Engine Optimization) is being recommended inside generative tools like ChatGPT, Perplexity and Gemini. Different surfaces, but the same foundation: genuinely useful, well-structured, trustworthy content.
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